1. Exterior Design
The revived Starex should move away from futuristic curves and instead highlight strength and practicality.
- Front: Square headlamps, a bold radiator grille, and a thick bumper to emphasize durability
- Side: Long wheelbase with sliding doors, minimal character lines for a clean but rugged look
- Rear: Vertical tail lamps, a large rear glass panel, and reinforced bumper with liftgate for enhanced cargo usability
2. Interior Space
One of the greatest strengths of the original Starex was its versatility in space. The new model must carry that legacy with flexible layouts for multiple purposes.
- Seating: Configurable 3–4 rows, VIP captain seats, fold-flat and full-flat functions
- Cargo & Camping versions: Completely flat load floor, extended interior height/width for car camping and gear storage
- Convenience: Dedicated air vents for all rows, sliding doors, wide-opening rear gate, modern infotainment, and ample storage solutions
3. Powertrain Options
To meet diverse market needs, the Starex should offer a broad range of powertrains.
- Diesel: 2.2L, approx. 180–200 hp for commercial demand
- Gasoline: 2.5L turbo for camping and family use with strong performance
- Hybrid: 1.6L turbo combined with an electric motor to comply with low-emission zones
- EV: Future possibility based on the Staria EV platform to expand eco-friendly options
4. Driving Performance
- Rear-wheel-drive layout maintained for stability
- AWD available on higher trims to ensure confident driving in all seasons and road conditions
- Improved ride comfort to satisfy not only commercial users but also families and leisure travelers
5. Product Value Strategy
The new Starex must position itself as a multi-purpose lifestyle vehicle, not just a passenger van.
- Trim differentiation: Cargo, passenger, camping, VIP, leisure models
- Camping edition: Roof-top tent, bed system, electrical package for outdoor use
- Tech features: Power sliding doors, power tailgate, wireless CarPlay, 360° camera, built-in dash cam
- Durability: Enhanced serviceability, parts compatibility, and low maintenance costs
6. Market Positioning
Starex = Practical, commercial, leisure, camping-focused
→ Competitors: Kia Carnival Hi-Limousine, Hyundai Porter (Bongo3), Toyota Town Ace
→ Key differentiation: Affordability + practicality + multi-purpose usability
Staria = Premium, futuristic, family-oriented
